The 12/30 Essential Set: 10-Piece Full Face Vegan Brushes

The Launch Collection

Crafted for the ritual.

12/30 was created to distill beauty to its essential form—
intentional, precise, deeply personal.

Ten vegan brushes. Nothing excessive. Nothing missing.
Each one balanced in hand, controlled in movement, defined by exactness.

Minimal in form. Absolute in function.

Every detail—material, density, proportion—
considered with care. Not for excess, but for precision.

Not to correct—
but to refine, to honor, to deepen the process.

This is devotion to the craft.
Power, held quietly.
A ritual of self.

The N° 01 – N° 10 Instruments

We provide the structure. You bring the intention.

Ten brushes, designed to be used your way.
No strict rules—only guidance.

Each tool is created to support multiple uses, depending on your technique, your routine, and your ritual.

N° 01
Dense and flat.
Ideal for cream and liquid products—foundation, bronzer, or contour. Designed for smooth, even application.

N° 02
Lightweight, duo-fibre.
Best for sheer base products—lightweight foundations, BB and CC creams—as well as skincare, primers, and soft powder application.

N° 03
Fluffy with structure.
Well-suited for bronzer and powder, while also blending cream products seamlessly.

N° 04
Smaller and tapered.
For controlled application of powder, highlight, or blush.

N° 05
Flat with a soft taper.
Designed for laying down eyeshadow and defining the crease.

N° 06
Rounded and airy.
For blending eyeshadow and softening edges.

N° 07
Small and precise.
For detailed eye work and targeted blending.

N° 08
Angled.
For liner—gel, powder, or cream—and defining the eye shape.

N° 09
Small and flat.
Designed for lip application, but also suited for detailed work with cream products.

N° 10
Double-ended.
A spoolie and angled brush for grooming and defining brows.

Use them as intended—or not.
Each brush is an invitation to explore your own way of working.

CRAFTED FOR THE RITUAL